Thank you to members who attended yesterday's workshop on DIY publicity! Shout out to Amy Day for hosting us at her house. It was great to see some first-timers in the mix and also to welcome several types of creators. This month, we talked about DIY Publicity. Lindsay White shared some tips and tricks for securing media placements when you don't have a budget to hire a publicist. Afterward, we opened the discussion up to the group about best practices for promotion. It was helpful to hear so many different ideas and perspectives. Lots of great info!
8/31/2019 0 Comments
Thanks to all who attended our August meet-up! Shout out to Jessica Lerner for hosting us and setting up a lovely mimosa station! This month's special guest was Kelsea Rae Little, Media Director at GoFundMe and host of True Stories of Good People podcast. Kelsea fielded our questions about crowdfunding and shared her story of how she got involved with GoFundMe, as well as severals stories of some of the everyday heroes who have used the platform to do good work in the world. There was not a dry eye in the room!
We know, we know, we say it every month, but July's meet-up was SO GOOD! Maybe it was because we were riding the wave of a successful inaugural Lady Brain Fest. Maybe it was the full house, the artsy space, or the nachos. It was definitely the inspiring and collaborative presentations from our host Astra Kelly, Carissa Schroeder, and Sandi King - all Lady Brain members, talented creatives, and compassionate entrepreneurs.
Carissa kicked things off with a chill mindful vocal meditation/warm up. It was exactly what we needed on a Monday night to center and connect with ourselves and each other.
Next, Sandi talked about her new venture, Backseat Booking. No matter the tour route or style of music, Sandi is a wealth of information when it comes to touring. She can help indie artists book entire tours, or give them the tools they need to successfully plan their own routes.
Astra of soulsong.life rounded out the evening with a songwriting workshop demo that resulted in some pretty special goosebump moments - once we found the right melody (thanks, Jessica Lerner) and hook, magic energy was swirling all around the room. Looking forward to next month's meetup!
6/9/2019 0 Comments
Thanks to Unison Colthurst for hosting the June member meet-up! This workshop was an awesome overview of publicity strategies, shared by our guest Jennifer Borba Von Stauffenberg, President of Olive Creative Strategies. She gave us so much great information on topics such as identifying your overall brand and purpose, the best ways to go about contacting the press for media opportunities, and not being afraid to ask for help. A special shout out also goes to Chuck Lapinsky, who attended the meeting and featured Lady Brain Presents in his recent blog! Thanks to all who attended - see you next month!
This edition of Boss Ladies is brought to you by member Unison Colthurst, who reviews Ren Daversa's debut album Saltwater.
In her debut solo album, Ren Daversa has unleashed a decade of songwriting craft and music studies into a refreshing musical getaway. With catchy melodies and playful guitar riffs, there is an undeniable buoyancy to Saltwater that will lift your mood with every track.
Currently Ren lives in San Diego, but she grew up on a small island on the East Coast. The ocean has always been a big part of her life, and with the first track, “Oceans of You,” Ren combines her love of the ocean with her love for singing and songwriting. This track greets the listener with waves of pop vocal harmonies that gently wash over the melody, achieving automatic earworm status.
Ren is no stranger to the recording studio, and even though she admits finding herself in complete control for the first time was both totally exciting and overwhelming, the finished product is well worth it. This project started out as a four song EP recorded at Grey Brick Recording Studio in Lemon Grove with engineer extraordinaire, Peter Duff, but it kept growing until a full album was born. Take the third track, “Cut and Dried.” Ren wrote this piece for a songwriting challenge. It was originally a simple acoustic song, but every time she played it, she heard it with a full band and strings. Once in the studio, she experimented with sounds and gave the song the breathing room it needed to change and morph. This song is now one that Ren is most proud of, and her best songwriting effort to date.
With the sixth track “Firelight,” Ren is able to transport us to the magical beach bonfire with her picturesque lyrics. She urges the listener to feel that magic through her descending counter melodies and layers of vocal harmonies, then artfully pulls back to just her voice with a beautiful stripped down finale.
Rounding out the album, Ren finishes with a humorous self-portrait entitled “Type A,” featuring her signature peppermint vocals and catchy lyrics that you’ll be singing all day. (Once you get “Oceans of You” out of your head, that is).
Ren shows no signs of slowing down. She is in the throws of promoting this album, playing with her band Wicked Cool, and currently working on a four-song EP set for release after the summer. “I am going for a more stripped down acoustic and vocal sound," she says. “But the one thing I have learned about recording is to stay open-minded and not get too attached to the parts. It is always important to have a game plan when you go into the studio to record, but I really try to just follow where the music leads me.”
Shout out to Heather Marie for hosting the March meet-up in her lovely home! This month, we talked about working with audio techs to capture the best sound at live events. (Thanks to John Mcconnell for taking our questions and to Heather for presenting his answers to the group.) We also received a stellar presentation from Lady Brain member Sharisse Coulter. We learned so much! It's so wonderful to see this group growing. Thanks to all who attended!
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