Thanks to all who attended yesterday's branding and marketing workshop at the IDEA1 rooftop clubhouse. Our presenter, Alyssa Douglas from City 6 Studios, provided a ton of great information about developing brand identity, following through with consistent social media content and engagement, and outsourcing tasks in order to free up time.
According to Alyssa, one of the greatest ways to stay on-brand is to create and stick to a style guide. Not sure what that is? Here are some visual examples of various style guides from some brands you may recognize. Not sure how to build your own style guide? We suggest contacting Alyssa for guidance - she is a total pro, and she really cares about helping local creatives succeed. That's her brand! And we know she means it - not only did she donate her time and energy to this workshop, she is also a workshop sponsor and makes it possible for Lady Brain Presents to continue providing educational resources to our members.
If you are a womxn-identifying creative in San Diego who wants to learn more about Lady Brain Collective and our monthly workshops, take a look at our FAQ page for info. If you or your company believe in our collective's mission of empowering and educating members, please consider becoming a Lady Brain Lover. We rely on community support to keep this Lady Brian train running full steam ahead.
Thank you to members who attended yesterday's workshop on DIY publicity! Shout out to Amy Day for hosting us at her house. It was great to see some first-timers in the mix and also to welcome several types of creators. This month, we talked about DIY Publicity. Lindsay White shared some tips and tricks for securing media placements when you don't have a budget to hire a publicist. Afterward, we opened the discussion up to the group about best practices for promotion. It was helpful to hear so many different ideas and perspectives. Lots of great info!
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